Only in LA

Winning awards is sooo important, so VITAL that studios and network launch big campaigns.  It used to be full page ads in industry trades.  But now it's literally billboards.   There are not that many Emmy voters, and I don't quite see how a billboard will sway a member to vote for your show, but okay.

Except...  that this is all money that could be put to better use -- like hiring more writers, or allowing assistants to park on the lot for free.  Between the elaborate screener presentations and now billboards -- you could probably get an Aaron Sorkin for what all of that nonsense cost. 

I imagine you don't see a "For Your Consideration" ORANGE IS THE NEW BLACK billboard in Kansas City or Fort Wayne.  

And by the way, it's not just Netflix staging these campaigns.  

Sometimes actors get ads included as part of their deals.  My favorite was once seeing a full-page ad in Variety that said:  "For Your Consideration for Best Actor in a Motion Picture -- DeForest Kellwy as Bones in STAR TREK 2. "  Seriously? 

Only in LA.